Kath Marketing

As my time studying Google Analytics you should be able to still find answers to the questions you have. Although there are not many blogs dedicated to just Google Analytics, there are many blogs dedicated to web analytics, so they will also touch on Google Analytics pretty frequently. So there first blog the should be talked about is the Google Analytics Blog, it can be found:  here . This blog has a lot of information regarding how analytics can be used and highlights the features really well. Here is an article by StartBloggingOnline, where they discuss the various benefits of using Google Analytics as a blogger. So if you want to find out what Google Analytics can do for your blog, look  here . And the last blog I want to draw attention to is The Daily Egg, it is a blog based on conversion rate optimization, but has many posts regarding many digital marketing topics. They have an analytics section, which is linked  here. There is a lot of information online

Google as their Google Partners webmaster tools, these are free certifications for various online tools Google has. For the specific Google Analytics Certification the exam is 70 questions, you have 90 minutes, and the score needed to pass is 80%, and it is valid for 18 months. There are two parts of studying for this exam, the Google Analytics for Beginners and the Advanced Google Analytics. The Google Analytics for beginners has four units, and the Advanced Google Analytics also has four units. I do not remember how long it takes to go through all of this information, but it was very useful in studying for this exam. There are many external sources you can use to aid in studying, but I did not find them necessary as Google created the exam, so they also provide enough information to pass the exam. Overall the exam was slightly more challenging than I anticipated it would be. However it is passable, and I found myself rushing through some of the material, and those w

A conversion rate is the number of people who completed a transaction compared to the total number of new webpage visitors. It is shown in a percentage, so the percent of new website visitors who complete a transaction. This is an important measurement because it shows the effectiveness of your website. One thing to keep in mind while observing conversion rates is that if you are tracking more than one conversion, you rate may grow over 100% because more than one conversion could be counted for each click. What you consider a conversion may vary based on the type of website you host. If you have a content website, you may want people to become a subscriber and that would be a conversion. If you have an e-commerce website, the conversion would be someone buying the product. So the conversion rate is the amount of people who take the desired action compared to the total amount of people that visit the website. Google Analytics has a default way to calculate conversions.