Kath Marketing

The buyers journey is the process a consumer goes through when making a purchasing decision. The buyers journey includes: The awareness stage the buyer is starting to realize the problem, and looking into ways to fix it. The consideration stage is when the buyer has decided what the problem is, and is committed to researching their options. The decision stage is when the buyer has a long list of options and continues to do research until they whittle down the list to ultimately the final decision. My buyers journey is going to be about the journey to find the perfect french fries. That is a broad term, but we're going to start now I'm not even sure what french fries will be the destination of this journey. I'm starting to get crabby, everyone is irritating me. I drink some water, listen to music, but it is still not cutting it. I start to notice, I'm really really hungry and I really want french fries to solve my problems. I am aware  that I want french fries,...

Search Engine Optimization has an enormous amount of opportunities in its field. A common and interesting job in this field is a SEO consultant. An SEO consultant is someone who works with individual clients to make sure they implement their SEO strategies. Joe Hall is a SEO consultant who created Hall Analysis, a consultant who gives high-level SEO analysis. They help companies get a customized set of SEO and online strategies by using audits on an individual basis. Joe Hall oversees a vast amount of focus points to ensure well rounded consulting. Something interesting about Hall Analysis is that every customer works directly with the owner, Joe hall. This makes his consulting extremely straightforward and intimate with the customer. His buisness is is completely transparent, and has high customer satisfaction because every client feels taken care of as well as confident in Hall's abilities. There are many different career opportunities in the SEO field, but consu...

Search engine marketing (SEM) and search engine optimization (SEO), may, at first glance, seem like things that could mean the same thing. They do and they don't, but they are a team not independent ideas. They are two separate things, but to get the maximum benefits from either you need to do both. Search Engine Marketing is the process of promoting your website in ways that make it more visible on search engines, commonly through pay per click ads. Search Engine Optimization is increasing the flow of traffic to a particular website to ensure that it is visible on the search results page. So they seem pretty similar, but they're more of a team than interchangeable. A website using SEO strategies is doing what they can to appear higher in organic search results, the not paid for listing spots; while SEM takes a different approach to increase their traffic, they pay for their spot but use the AdWords so their ad can be more targeted depending on the exact keywords people...

Search Engine Optimization is a growing field. As time goes on there will be new and improved ways to optimize your website for consumers and search engines. I do not know everything there is to know about optimization, and most people do not. Even experts in the field are continuing to learn new ways to help their clients optimize their content. Here are some additional resources on search engine optimization. This blog titled "What is SEO" on  Search Engine Land  is a great resource for SEO whether you are new to the topic or already working in the field. This post also has a great image and video to help put what they are saying into a more understandable perspective. The website created by  Neil Patel  does seem like one of those SEO too good to be true traps, but the articles he posts do contain valuable information. His website has many detailed articles that contain clear information. These are just a few of the resources I have been using to s...

So now you have this awesome outlet, with amazing content, but no one is seeing it. It does not have to be that way. We talked about how content is a major key to generating traffic, but what is there to do when you’re not generating the traffic you want and need. A very important part is trusting your content. This is not going to be another post where I ramble about the importance of good content when it comes to things like spelling and grammar, but trusting your content means giving it a push. There are many places you can share your work on, Pinterest, LinkedIn, and even Facebook or Twitter. Pinterest or LinkedIn might be slightly more directed depending on the topic you are talking about. Posting these things on your social media networks, like Facebook or Twitter, would get people or are close to you to help share it as well. So by putting your content out there, it is showing that you trust in it, so other people should too. Find a target aud...

Using best practice is almost like using a short cut. Someone else tried things, figured out what works and what doesn’t, and now you can use it. Thank them, and feel free to try other things; you may be the newest creator of a best practice. If you are using the best practices then you are showing that you have truly gained the knowledge and are putting it into action. One of these best practices is having a mobile friendly website. One best practice that is a key to optimization is make sure your website is mobile friendly. As the number of searches that happen on mobile devices increase, the importance of having a mobile accessible website also becomes more important. I want to pause for a second and think about mobile browsing, I do it and I’m sure you have too. I think there is an important difference between a mobile accessible website and mobile-friendly website. When I say, mobile accessible, I mean they have a mobile version, and when I say, mobile friendly, I am saying t...

Content is the key to Search Engine Optimization, and posting frequently is important, sharing what you post is also important, but the MOST important thing is what you are posting. Having content seems like an obvious, so we will not talk about that, but the quality of your content is very important. There are some things that need to be kept in mind while creating this content. The first thing is spelling and grammar it is not a requirement to have perfect spelling and grammar, but it helps gain trust from the people who view the content. Having content that is spelt correctly shows that real people, with brains, are doing the posting and it makes the viewers of said content can trust the post. Gaining trust by posting readable content lets consumers know that there are people who care enough about the information that they wanted to share it and make it easy for others to enjoy as well. Let’s talk about pop-ups . We all hate them, but we feel like businesses must love them...