SEO Content

Content is the key to Search Engine Optimization, and posting frequently is important, sharing what you post is also important, but the MOST important thing is what you are posting. Having content seems like an obvious, so we will not talk about that, but the quality of your content is very important. There are some things that need to be kept in mind while creating this content.

The first thing is spelling and grammar it is not a requirement to have perfect spelling and grammar, but it helps gain trust from the people who view the content. Having content that is spelt correctly shows that real people, with brains, are doing the posting and it makes the viewers of said content can trust the post. Gaining trust by posting readable content lets consumers know that there are people who care enough about the information that they wanted to share it and make it easy for others to enjoy as well.

Let’s talk about pop-ups. We all hate them, but we feel like businesses must love them. People know people hate pop-ups, but they can sometimes ad value to what you are posting. There is a time and place for a pop-up. When do I think it’s an OK time to use pop-ups? I think if you are offering me a discount on my purchase, go ahead and pop it up let me know. When I am online shopping at a store I regularly make online purchases for, but I get pop-ups offering me a discount if I subscribe for my first-time purchase, then it’s just annoying. I also do not like when the second I open the link to a blog, or news (that term used lightly) website and before I can even read the article they are asking me if I want to subscribe. I don’t even know if I will understand the language you wrote this in. I do subscribe to some blogs, but I want to make that decision for myself, I do not want to feel forced to subscribe, but I can be convinced with some incentive.

This pop-up is an example of a nightmare, not only does it have to be the first-time purchase, but also a $50 purchase. Double-whammy. The less people who benefit form subscribing, the more annoying the pop-up is. 

A general rule-of-thumb is no pop-ups. Do not annoy the people, let them browse but have a place for people to subscribe if they do.

The next thing that should be touched on is originality. This comes on two levels, being different from others and being different from yourself. The first thing is try to think outside the box and be creative. It is OK to look at others and see what they are doing, but it is not OK to plagiarize. It is also important to have one quality article about a specific topic, than to have many articles with portions of the information.

The idea is to remember quality always comes before quantity.