MKTG 347 week 9 Boosting Facebook Pages

Facebook is the largest social media platforms and one of the most advertised on website. There are ways to use Facebook and pay to boost your post, but what about if that just is not in your budget? You're not broke, but the money might be designated to other things. There is evidence of ROI being positing by using Facebook and paying for ads, but what if your company is not at a point where they have the budget to do so, even if they want to? I'm here to tell you there are some options! Not perfect like you cannot as accurately track the reach, but using a combination of some can be beneficial to your page.

The first thing you can do is use the Facebook Insights tool and see what types of your posts do the best with engagement. This means, do you get more of a response when you post a picture, or is a status better? By determining what draws in the most people will lead to more potential shares, which is a free way to reach more people.



Another thing to do is focus on perfecting your content. Anything you post should make you extremely proud. If you do not want to pay to boost your post, spending your time is a good alternative. Gaining a following on social media does not happen over night. Research the latest news regarding your topic, you can also look into what competitive pages are posting about and observe the types of responses. Focusing on your content makes it possible to grow a community, the more regularly you post good content, the more benefit people get by following you.



Posting on weekends is another good way to reach more people, there is less posting activity on the weekend from brands and pages, so posting on the weekend will give followers something to look forward to on the day most others do not post. It makes sense as well, because people have more free time to browse on their phone during the weekend.



Use a blog as well as Facebook pages. Sharing your blog increases the types of posts present on your Facebook page, this way more people will have something they are interested in on your page.

You can always use the paid Facebook post boost, it also shows you the potential reach at certain amounts of money, but adding it to the marketing budget is not always possible. Using these methods can increase your popularity. And potentially increase your following without breaking the bank.

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