AdWords Keywords

Keywords are an important part of AdWords, and arguably the most important part of the campaign, because no one will see it if you pick the wrong keywords. Knowing and understanding your target buyer is essential when it comes to picking keywords, because how one person might phrase a search can be entirely different than you do, even if it has the same meaning.

These different meanings can be because of cultural differences, geography, or age, all depending on the slang and the common phrases of the area or the group of people. Picking keywords that are very general and can share meaning with a majority of people are the best options for your keywords. So how specific should you be when making keywords, it depends and here’s why:

Here’s the story of a search, Person A and Person B is looking to buy a new water bottle. Person A does not know much about water bottles, just wants something cute; Person B wants something that is not plastic or is recycled and would prefer insulated, they also have an idea of some brand names to check out. Can we say they are looking for different products? Maybe. At the same time could the same product potentially meet both consumers needs? Absolutely. For this example it is important to keep in mind different things people might be saying to get to the same product. Keeping this in mind, you do not want inaccurate keywords because that will waste peoples times, and you could be using more relevant terms to get the more exact traffic you want.

Knowing your target audience and how they communicate is important when it comes to picking keywords. If your keywords are not accurate then you will not get the business you want, and the consumer will not get the product they are looking for.