Conversion Tracking

Conversion tracking is following what happens after someone clicks on your ad. Whether or not they make a purchase, and whether they look at other things or not. Conversion tracking is important because it's kind of the purpose of all of this. The point of optimizing your website for search engines is to gain traffic and get people to buy your product or visit your site. Using conversion tracking helps you know whether or not your campaign is effective.



If a company or an organization is paying you to help them create ad campaigns then they want to make sure it is profitable. Using conversion tracking is necessary for a successful campaign because if it is running on a loss, maybe it is time to cut ties.

Knowing the information form conversion tracking is the most important part of SEO. Without the gains from the content that is posted there would be no reason for an organization to  keep paying you, unless the return on investment is worth it.

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