AdWords Campaign Goals

When it comes to AdWords and launching campaigns there are many different ways you can go about putting your ads online. There is a lot of trial and error but setting goals can help ensure you are following a plan to success.

It is important to remember what your goals are, is your goal to make a certain amount of money? Or is your goal to get a certain amount of impressions, or clicks? Knowing your goal will ensure your campaign stays on track.

Not only should you keep your goals in mind, you should also be sure you are setting SMART goals.

Following the SMART goal objectives will make sure your goals are within reach and measurable. Making your goals into SMART goals helps everyone involved in the campaign to be aware of the direction they should be taking. 

Comments

Post a Comment

Popular posts from this blog

WCIYP How to Choose or Change Your Career week 8

Image
Everyone must start somewhere with everything they do. I start every morning in my bed, but that does not mean my entire day will be laying in my bed. I started college as an actuarial science major, and I am not that anymore but I'm still going to finish college. You never know if you like something unless you try, but it's ok to not love what you do and want a change in your career or to find a career in general. Here are a few steps in finding what's right for you. The first suggestion is look on the internet, there's no harm in applying for jobs. There's a lot of websites with a lot of information on current job listings, and what type of skills will be useful in the upcoming years for success. Reading about the different opportunities that are out there can be extremely useful in figuring out what you want to do.  The second suggestion is to take personality or career assessments. These can be very useful in identifying what skills you enjoy
Read more

MKTG 345 Google Analytics Bounce Rate Week 11

Image
The bounce rate is the percentage of visitors on a website who exit the site after only viewing one page. This is an important rate to know in marketing because it gives you insight on the user experience. If people did not find your website pleasing, they left. Not all high bounce rates are bad, if the reason for the ad campaign was to get people to complete the option and they went to that page, and did then the higher bounce rate may not be a bad thing. Or if the purpose of that page is to complete a specific task, like assist in making a phone call, or that lead directly to the product they clicked on. So if your goals only expect the visitor to visit one page then a lower bounce rate is ok. By looking at the bounce rate of all of your pages to be compared you can see which pages keep people on your site, and use that as a model to your other pages. You can also see all of the different traffic sources, and figure out which ones brought the most to your website, as well as wh
Read more

MKTG 345 Additional Google Analytics Resources week 14

Image
As my time studying Google Analytics you should be able to still find answers to the questions you have. Although there are not many blogs dedicated to just Google Analytics, there are many blogs dedicated to web analytics, so they will also touch on Google Analytics pretty frequently. So there first blog the should be talked about is the Google Analytics Blog, it can be found:  here . This blog has a lot of information regarding how analytics can be used and highlights the features really well. Here is an article by StartBloggingOnline, where they discuss the various benefits of using Google Analytics as a blogger. So if you want to find out what Google Analytics can do for your blog, look  here . And the last blog I want to draw attention to is The Daily Egg, it is a blog based on conversion rate optimization, but has many posts regarding many digital marketing topics. They have an analytics section, which is linked  here. There is a lot of information online
Read more