Search Engine Marketing vs. Search Engine Optimization

Search engine marketing (SEM) and search engine optimization (SEO), may, at first glance, seem like things that could mean the same thing. They do and they don't, but they are a team not independent ideas. They are two separate things, but to get the maximum benefits from either you need to do both.

Search Engine Marketing is the process of promoting your website in ways that make it more visible on search engines, commonly through pay per click ads.

Search Engine Optimization is increasing the flow of traffic to a particular website to ensure that it is visible on the search results page.

So they seem pretty similar, but they're more of a team than interchangeable. A website using SEO strategies is doing what they can to appear higher in organic search results, the not paid for listing spots; while SEM takes a different approach to increase their traffic, they pay for their spot but use the AdWords so their ad can be more targeted depending on the exact keywords people use. SEM still requires the use of SEO because they want to continue to get higher rankings.

These two ideas when put together can make up for what the other lacks. A profitable website uses both of these ideas, knowing that a website is optimizing itself for the flow of traffic it wants will help it automatically rank higher, and paying for ads will help them show up when they are relevant and help people find what they are searching for with ease.

Comments

Post a Comment

Popular posts from this blog

WCIYP How to Choose or Change Your Career week 8

Image
Everyone must start somewhere with everything they do. I start every morning in my bed, but that does not mean my entire day will be laying in my bed. I started college as an actuarial science major, and I am not that anymore but I'm still going to finish college. You never know if you like something unless you try, but it's ok to not love what you do and want a change in your career or to find a career in general. Here are a few steps in finding what's right for you. The first suggestion is look on the internet, there's no harm in applying for jobs. There's a lot of websites with a lot of information on current job listings, and what type of skills will be useful in the upcoming years for success. Reading about the different opportunities that are out there can be extremely useful in figuring out what you want to do.  The second suggestion is to take personality or career assessments. These can be very useful in identifying what skills you enjoy
Read more

MKTG 345 Google Analytics Bounce Rate Week 11

Image
The bounce rate is the percentage of visitors on a website who exit the site after only viewing one page. This is an important rate to know in marketing because it gives you insight on the user experience. If people did not find your website pleasing, they left. Not all high bounce rates are bad, if the reason for the ad campaign was to get people to complete the option and they went to that page, and did then the higher bounce rate may not be a bad thing. Or if the purpose of that page is to complete a specific task, like assist in making a phone call, or that lead directly to the product they clicked on. So if your goals only expect the visitor to visit one page then a lower bounce rate is ok. By looking at the bounce rate of all of your pages to be compared you can see which pages keep people on your site, and use that as a model to your other pages. You can also see all of the different traffic sources, and figure out which ones brought the most to your website, as well as wh
Read more

MKTG 345 Additional Google Analytics Resources week 14

Image
As my time studying Google Analytics you should be able to still find answers to the questions you have. Although there are not many blogs dedicated to just Google Analytics, there are many blogs dedicated to web analytics, so they will also touch on Google Analytics pretty frequently. So there first blog the should be talked about is the Google Analytics Blog, it can be found:  here . This blog has a lot of information regarding how analytics can be used and highlights the features really well. Here is an article by StartBloggingOnline, where they discuss the various benefits of using Google Analytics as a blogger. So if you want to find out what Google Analytics can do for your blog, look  here . And the last blog I want to draw attention to is The Daily Egg, it is a blog based on conversion rate optimization, but has many posts regarding many digital marketing topics. They have an analytics section, which is linked  here. There is a lot of information online
Read more