MKTG 347 What really is social media week 14

We talk about the importance of social media, and the use of it as a marketer. However, social media is only worthwhile if there are people seeing what you are putting out there. Learning about social media marketing made me wonder how many people are on social media and how much time they spend being there.

I found these statistics, shown here,

That show in 2017 81% of US population (323.1 million people) is on social media. That's about 261.7 million people in the United States alone.

Statistics show teens use social media for 30% of their day, and pre teens use social media between 8-12 years old are on social media about 6 hours a day.

The average person is on social media about two hours a day. Using those averages here are some comparisons to social media times and other daily things:

We can also break down those statistics further by looking at the average time spent on each platform a day. Of course different age groups spread out the amount of time on any platform may be different, and these are averages so there are people who spend more time and some that spend less time, but this is a good idea of what social media use looks like. 


So overall it does seem that there are a lot of people on social media, and there is a lot of time spent browsing social media. It definitely seems worthwhile to brush up on your social media marketing tools and try to benefit from the possible ROI on Social Media. 

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